The Building Blocks
A campaign that is well prepared on the front end has a much better chance of success than a campaign that stumbles out of the gate or has to be reorganized midway through an election cycle. Good campaigns do their homework and are well versed on the four basic campaign building blocks.
Click the building block below to learn more:
Polling vs Voter Data
It's no secret that leveraging data within a campaign improves it's outcome, but what data should you use and how should you use it? To answer these questions, you must first understand the two fundamental types of data available: Polling Data & Voter Data
Click below to learn more: